There’s usually a quaint little bell that rings when I open the door. I take in the shabby rows of mismatched chairs.
I smell the exotic spices wafting in from the clearly visible kitchen. I look to make sure the plastic flowers are proudly arranged in their little glass vases at every table.
The waiter walks towards me with a tantalizing menu. I’ve never heard of at least half of the dishes.
I have arrived!
The thrill of going where no friends have gone before… Trying dishes I’ve never dreamed existed… Dreaming of visiting far away countries… That’s what walking into a non-chain restaurant feels like to me.
It seems to me that with the move towards favoring big brands, Google is taking this away from me.
I don’t like Walmart or Costco or chain restaurants. It’s too hard to get help at Walmart, and too easy to spend more money than I care to at Costco. I don’t like that I can have the same food at Chili’s in Colorado and Connecticut.
If there were any Mom & Pop grocery stores left in my city, I’d be their best customer. But there literally isn’t even one. I’ve spent a bunch of time traveling around the Western states, and I’ve seen too many quaint little villages ravaged by Walmart when they come to town.
Google CEO Eric Schmidt said this: “The Internet is fast becoming a “cesspool” where false information thrives. Brands are the solution, not the problem. Brands are how you sort out the cesspool.”
I couldn’t disagree more. Brands aren’t the solution unless they want us to all be the same.
I’m concerned about a trend I’m seeing where, increasingly, everybody in the world eats at the same restaurants, and shops at the same places. The more we do this, the more of our uniqueness we lose.
Pretty soon, we’ll all be wearing the same clothes and eating the same food. We’ll all look and sound the same. No need to travel anywhere because everywhere will be the same. There will be a McDonalds on literally every corner and a Walmart in the center of every town. We’ll shop at Amazon.
Google, please don’t take away my “non-chain” experience.
I LIKE mom & pop stores, online and off.